Thanks to an iDEAL consumer profile, users can complete their online purchases more quickly. The security of online shopping is also improved, as personal data no longer needs to be entered and stored at each individual webshop. This also offers benefits for webshops, such as better conversion rates and higher customer satisfaction.

Amos Kater, Chief Product Officer at iDEAL, is pleased with the initial results: “The adoption of the new iDEAL consumer profiles is essential to meet the changing needs of both consumers and webshops. The fact that 50,000 Dutch people have created a profile in a short time proves that we are responding to a significant market demand. Our campaign is showing the desired effect so far, and the communication from the banks has yet to begin. Therefore, we expect a significant increase in the number of users in the near future.”

Users without an iDEAL profile can continue to make payments via the traditional iDEAL payment method. Users retain the freedom to choose the payment method that best suits their needs.

About Currence iDEAL

Since its launch in 2005, iDEAL has become the standard for online payments in the Netherlands. With the support of more than 300,000 entrepreneurs and widespread adoption by Dutch consumers, iDEAL facilitates over 1.3 billion transactions annually. This includes more than 73% of e-commerce transactions, as well as transactions such as payment requests and bill payments. The recent acquisition by the European Payments Initiative (EPI) strengthens iDEAL's role in providing secure and innovative payment solutions. For additional information, please visit our website: www.ideal.nl