iDEAL has made this move so that consumers and online retailers can experience a faster and more secure checkout. Speed is achieved as webshops receive address details directly from the iDEAL profile, leading to higher conversions and customer satisfaction. It is more secure because consumer data is stored in the stable iDEAL system and not separately with each online retailer. Consumers and online retailers will not incur additional charges for these new iDEAL features. Furthermore, data will only be shared with the consumer's consent. The rollout of the iDEAL profile will be phased: ING customers can create an iDEAL profile from 17 April, ABN AMRO customers at a later determined date, and customers at other banks from today. 

Innovation and Future Focus
The changes at iDEAL have been driven by consumer demand and webshop owners. Daniel van Delft, CEO of Currence, the brand owner of iDEAL: “iDEAL has always been a quick and convenient way to make and receive payments. With the addition of profiles, we aim to take this a step further. Gone are the days when address details must be filled in with every purchase. Consumers with an iDEAL profile can share not only their payment details but also, with permission, their address with online retailers. This makes for an even smoother payment experience.” 

Improved Conversions for Online Retailers 
For online retailers, the new features of iDEAL provide several advantages, including better conversion rates. The quicker checkout process means that customers need to go through fewer steps to complete their purchases. 

Traditional iDEAL Payment Method Remains Available 
It remains possible for consumers to make payments using the traditional iDEAL payment method, which does not require an account. This flexibility ensures that iDEAL users have the freedom to choose the payment method that best suits their needs.